Location: Ford of Boerne – Boerne, TX
Department: Sales / Business Development Center
Reports To: Sales BDC Manager / Sales Manager
Company: El Toro Auto Group
Ford of Boerne, part of the award-winning El Toro Auto Group, is proud to be a family-owned dealership group committed to integrity, growth, and providing exceptional customer experiences. We believe in developing our people, supporting our community, and delivering automotive excellence.
We are seeking a motivated and customer-focused Sales BDC Agent to join our team at Ford of Boerne. The Sales BDC Agent is the first point of contact for many of our customers and plays a vital role in creating a positive dealership experience. This role is responsible for handling internet leads, inbound calls, and outbound follow-up communications to set sales appointments and drive showroom traffic.
Respond promptly and professionally to internet leads, phone calls, and inquiries through CRM, email, text, and other communication channels.
Schedule appointments for the sales team, ensuring a seamless handoff to dealership staff.
Proactively follow up with prospects who have inquired about vehicles, financing, or dealership promotions.
Maintain detailed and accurate records in the CRM system, logging all customer interactions and follow-ups.
Provide product information, dealership offerings, and event details to customers in a knowledgeable, friendly manner.
Support the sales team by confirming appointments, sending reminders, and re-engaging missed opportunities.
Meet or exceed daily/weekly activity goals and appointment-setting targets!
Deliver excellent customer service that aligns with El Toro Auto Group’s “family-oriented, integrity-driven” values.
Previous BDC, call center, or customer service experience preferred (automotive experience a plus).
Strong communication skills (verbal and written).
Comfortable handling a high volume of phone calls and online inquiries.
Professional, positive, and energetic demeanor.
Ability to learn dealership CRM tools and maintain accurate data entry.
Team player with a focus on customer satisfaction and dealership success.
Competitive pay with performance-based bonuses.
Full benefits package including medical, dental, vision, and 401(k).
Training and ongoing professional development through El Toro University.
Career growth opportunities within El Toro Auto Group.
A supportive, family-oriented culture with a focus on integrity and excellence.