El Toro Auto Group
Location: Ford of Pleasanton
Job Type: Full-Time • Leadership • Automotive Sales
Ford of Pleasanton—operating within our newly built, state-of-the-art dealership facility—is seeking a driven, experienced, and customer-focused Sales Manager to lead our sales team to success. As a key member of our leadership staff, you will guide daily operations, coach sales associates, drive performance, and ensure an exceptional guest experience that reflects our “Under promise, over deliver” philosophy.
This position is ideal for a high-energy leader who thrives in a fast-paced environment, values a strong team culture, and is committed to operational excellence.
Lead, mentor, and develop a team of sales consultants to achieve monthly volume, gross, and CSI goals.
Set clear performance expectations and monitor daily, weekly, and monthly KPIs.
Conduct daily sales meetings and training sessions to build product knowledge, process consistency, and confidence.
Manage sales processes including Steps to the Sale, phone handling, follow-up, and CRM discipline.
Oversee new and used sales operations to ensure proper inventory merchandising and pricing strategies.
Model and reinforce a guest-first culture focused on transparency, empathy, and professionalism.
Handle customer escalations with tact, fairness, and problem-solving ability.
Monitor CSI results and implement action plans to maintain top-tier scores.
Partner with GM to optimize inventory levels, aging, and turn rates.
Desk deals accurately and efficiently while ensuring compliance with lender guidelines and dealership policies.
Review trade appraisals, deal jackets, and required documentation to ensure accuracy and compliance.
Support pricing decisions, incentives, and promotional strategies.
Recruit, hire, onboard, and coach sales consultants with a focus on long-term growth.
Conduct regular one-on-one coaching sessions and performance reviews.
Promote accountability, professionalism, and adherence to El Toro Auto Group processes.
10+ years of automotive sales experience, with at least 4 years in a leadership or desking role.
Proven success in achieving volume and gross objectives in a dealership environment.
Strong understanding of CRM usage, lead management, and follow-up processes.
High proficiency in desking, product presentations, trade evaluations, and deal structure.
Competitive pay plan with performance bonuses
Health, dental, and vision insurance
401(k) with company participation
Career advancement opportunities within a growing, family-owned automotive group
Employee vehicle purchase program
A modern, high-tech working environment in a brand-new Pleasanton facility
El Toro Auto Group is a fast-growing, family-owned automotive group built on honesty, teamwork, and a commitment to delivering an exceptional experience for every guest. At Ford of Pleasanton, you’ll be part of a passionate team operating inside one of the area’s most impressive new dealership facilities—designed to support growth, collaboration, and long-term career success.